zeiss purecoat 
 
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Why PureCoat® by ZEISS?
Eyeglass lenses are designed to correct your vision so you can see more clearly. But without a superior coating on your lenses, everyday occurrences may keep your from experiencing your best vision possible. PureCoat® by ZEISS can help.
 
purecoat by zeiss
 
Crisp, clear vision all day, all night.
Everything you see has a reflection. Some of the worst reflections come when driving at night. Glare from other vehicles’ headlights and streetlamps can hinder your vision - even more so in the rain.

PureCoat by ZEISS reduces reflections, so you’ll you have crisp, clear vision, all day and all night.
Cleaner, more durable lenses.
Dust and dirt on your lenses negatively impacts your vision. PureCoat by ZEISS uses state-of-the-art anti-static technology to repel dust and dirt, keeping your lenses cleaner, longer.

Also, PureCoat by ZEISS utilizes advanced scratch-resistant technology to provide lenses so durable that they last the life of the prescription.